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Resilience in Hospitality: Why Demand Diversification Matters More Than Ever

Recent disruptions in global mobility remind us how important resilience has become in hospitality. For hotels and destinations, long-term stability depends not on reacting opportunistically to crises, but on building a broader, smarter and more sustainable international demand strategy.

March 25, 2026All, China visibility, DACH PRBy Joern

DACH PR for Independent Hotels: Why “Distribution” Isn’t the Problem

In German-speaking Europe, hotel PR is often approached as a logistics exercise: compile a media list, send a press release, follow up, repeat. When results don’t materialise, the instinct is to expand the list, increase frequency, or “do more PR”. But in today’s DACH media landscape, distribution is rarely the bottleneck. The bottleneck is editorial…

February 20, 2026Uncategorized, DACH PRBy Joern