Manuela Weber is a dynamic sales and marketing executive with over 16 years experience in the luxury hotel market. After studying hotel management, she completed a variety of marketing, sales and PR courses at Cornell University. Manuela has held numerous positions at assorted luxury hotels worldwide, including Washington DC, London, Zermatt and Zurich. Her proven understanding of what moves the international hotel industry – from small traditional properties to international hotel chains –makes her a true professional in her chosen field. At the Baur au Lac in Zurich, Manuela served for over six years as Director of Sales, Marketing and Public Relations. Worldwide travel and attendance at international travel fairs, such as the Virtuoso Travel Mart in Las Vegas, gave her a profound knowledge of international sales and PR activities. Over the years, Manuela has also established an extremely valuable network of contacts to decision-makers in the tourism, lifestyle, hospitality and entertainment sectors, as well as expanding her social networking platform.


Joern Pfannkuch studied journalism, marketing psychology and sinology at Ludwig Maximilians University (LMU) in Munich and the Taiwan National University in Taipei, Republic of China. He complemented this core focus by studying intercultural management at the LMU’s Faculty of Business and visual design at the Film Academy, also in Munich. Research trips through China and East Asia followed as Joern wrote his dissertation on intercultural relations between the Western nations and what were then referred to as the Asian «tiger» states. He joined his father’s company in the 1990s, developing its electronic media operations. Alongside his publishing activities, Joern regularly contributes editorial content focused on travel and business themes in China and Central Asia, as well as on luxury hotels. Joern is an accredited developer for social marketing platforms, including:

•Apple IOS Developer for iPhone and iPad
•Android Developer for Google-Based Tablets and Smart Phones
•Facebook Developer