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Editorial PR
Media relations, story angles, press materials and editorial positioning for brands that need to be understood before they are promoted.
Cinnamon Circle
Editorial PR, Brand Positioning & Market Access for Luxury Hospitality and High-end Lifestyle Brands.
Credibility. Access. Results.
Positioning
A discreet partner for brands with substance.
Cinnamon Circle works at the intersection of luxury hospitality, editorial storytelling, brand reputation and international market access.
We support hotels, destinations and selected high-end lifestyle brands in shaping their narrative, reaching the right audiences and entering new markets with intelligence, taste and credibility. Our work is strategic, personal and selective. We believe that strong communication begins with a precise story, the right context and a deep understanding of the people a brand wants to reach.
DACH Market Access
The German-speaking market rewards trust, patience and relevance.
Germany, Austria and Switzerland form a market of around 100 million people, with a large share among the most travel-oriented audiences in the world.
For international luxury hospitality and lifestyle brands, the DACH market offers exceptional potential. But it follows its own rules. Media relations are built on credibility, not pressure. Journalists in German-speaking Europe tend to apply high ethical and editorial standards, and meaningful coverage often requires careful preparation, precise story angles and relatively long lead times before a feature is actually published.
100 Million People
Germany, Austria and Switzerland represent one of Europe’s most attractive high-value travel markets.
Trust-based Media
Editorial contacts require credibility, relevance, consistency and respect for journalistic independence.
Longer Lead Times
Strong stories need preparation, context and patience before they appear in respected media environments.
What we do
Strategies for brands that need to be understood.
Our services are not designed as isolated measures, but as a coherent system: positioning, editorial relevance, market access and sustained reputation.
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Brand Positioning
Narrative strategy, messaging, tone of voice and market-specific refinement for hospitality and lifestyle brands with international ambitions.
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Market Access
Curated access to selected travel, media, hospitality, lifestyle and business networks across German-speaking Europe and beyond.
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China Market Presence
Platform-specific analysis, localisation thinking and strategic recommendations for brands seeking credibility with Chinese travellers and consumers.
China Bridge
China needs more than translation.
For luxury hotels and lifestyle brands, China requires platform logic, trust signals, cultural sensitivity and the right visual language.
Cinnamon Circle helps brands understand how they appear across relevant Chinese touchpoints, from OTA presence and localisation quality to Xiaohongshu, WeChat and the way a destination, hotel or product is framed for a Chinese audience.
Together with trusted partners in China, we support brands that want to move beyond occasional exposure and build a more credible, culturally precise presence in the Chinese market.
OTA Presence
Listings, descriptions, facilities, images, trust signals and competitive positioning.
Social Context
Xiaohongshu, WeChat, creator logic, user perception and narrative relevance.
Market Readiness
Actionable recommendations for content, positioning, localisation and selective China market entry.
Selected clients & references
Trusted through long-standing relationships and discreet advisory work.
Our experience spans iconic hotels, Swiss precision brands, longevity concepts, fashion, beauty and confidential advisory mandates.
Current projects
- Baur au Lac, Zurich
- Ruihe Hospitality & Longevity Group,
Zurich & Nanjing - Alpa of Switzerland, Zurich
- Non-disclosure fashion brand, Zurich
- Non-disclosure cosmetics brand, Zurich
Reference projects
- Hotel Hassler, Rome
- Kempinski Palace, Engelberg
- Kronenhalle, Zurich
- Andronis Luxury Suites, Santorini
- Beau-Rivage Palace, Lausanne
- Lausanne Palace, Lausanne
- Hotel Metropol, Moscow
- Hotel de Paris, Monaco
- Hotel Hermitage, Monaco
The Experts
European roots. Chinese market intelligence.
Cinnamon Circle brings together selected expertise for international brands entering German-speaking Europe and for European brands seeking credible access to the Chinese market.
Our structure combines a Europe-based team for strategy, storytelling and representation with trusted China expertise for platform logic, localisation and market activation.
Europe Team
Joern Pfannkuch
Co-founder, publisher and communications strategist with deep experience in luxury media, brand storytelling, China-related visibility and editorial market positioning.
Manuela Weber
Co-founder of Cinnamon Circle, bringing long-standing expertise in luxury hospitality, sales representation, client relations and high-end travel networks.
Undine Zumpe
Dynamic content specialist and branding strategist with extensive experience in international markets, visual storytelling and brand communication.
China Team
Inna Kochanzhi
China marketing specialist based in Shanghai and Chief Account Officer at GMA, with 14 years of study, market experience and cultural immersion in China.
GMA
A leading luxury agency in China, GMA provides access to a specialist team of around 70 professionals for market-specific tasks across China.
Editorial Intelligence
We shape stories that travel with credibility.
In luxury, communication is rarely about volume. It is about relevance, context and trust. Cinnamon Circle develops narratives that editors, partners, clients and high-value audiences can understand, use and remember.
Through publishing projects such as VIEWS and China im Blickpunkt, Cinnamon Circle combines communications consultancy with editorial expertise.
Presence becomes valuable when it is supported by meaning, atmosphere and audience quality.
Contact
Let’s discuss representation, reputation and market access.
We welcome conversations with luxury hospitality, destination, longevity, culture and high-end lifestyle brands seeking a more precise presence in German-speaking Europe, Switzerland and China-related contexts.
Phone: +49 (0)89 98 10 82 90
Cinnamon Circle
Munich · Zurich · Athens
With a trusted partner network in China