CINNAMON CIRCLE
REPRESENTS AN EXCLUSIVE SELECTION OF THE WORLD’S FINEST HOTELS
Cinnamon Circle is a boutique PR and sales agency helping hotels and destinations build visibility and demand in the German-speaking markets of Europe. With teams in Munich and Zurich, we combine strategic communications, media relations and curated sales activities — always tailored, never “one-size-fits-all”.
Our work covers the full spectrum from classic PR and brand positioning to content, partnerships and high-end sales support. Rather than selling fixed packages, we provide a clear menu of modules that can be combined and refined — so you invest in the activities that actually move the needle.
In addition, we support independent hotels with China Visibility: a structured assessment and optimisation approach for Chinese OTAs and social platforms. For many European properties, China is a high-potential market — but only if the digital foundations are right. We start with an honest diagnosis before suggesting channels or campaigns.
If you are looking for a partner who understands luxury hospitality, thinks editorially and works pragmatically, we would be happy to connect.
BLOG
BLOG
FOUNDER
FOUNDER
JOERN PFANNKUCH | CO-FOUNDER
CINNAMON CIRCLE | GERMANY, SWITZERLAND
Joern Pfannkuch is a publisher and communications professional working at the intersection of luxury hospitality, editorial storytelling and China market expertise. He studied journalism, marketing psychology and Sinology at LMU Munich and at National Taiwan University in Taipei, and later focused on intercultural management and visual design in Munich. Joern is the publisher of VIEWS — The Baur au Lac Magazine and co-publisher of China im Blickpunkt. He also brings a long-established network of journalists, publishers and influencers across the German-speaking market. At Cinnamon Circle, he leads China Visibility for independent European hotels.
MANUELA WEBER | CO-FOUNDER
CINNAMON CIRCLE | SWITZERLAND
Manuela Weber is a dynamic sales and marketing executive with over 16 years experience in the luxury hotel market. After studying hotel management, she completed a variety of marketing, sales and PR courses at Cornell University. Manuela has held numerous positions at assorted luxury hotels worldwide, including Washington DC, London, Zermatt and Zurich. Her proven understanding of what moves the international hotel industry – from small traditional properties to international…