Recent disruptions in global mobility remind us how important resilience has become in hospitality. For hotels and destinations, long-term stability depends not on reacting opportunistically to crises, but on building a broader, smarter and more sustainable international demand strategy.
European hospitality has never been more appealing: heritage, landscapes, craftsmanship, food culture, discreet luxury. And yes — many independent 4- and 5-star hotels are genuinely searched for in China. Yet a striking number of them remain digitally invisible in the places where Chinese travellers actually research, compare and decide. This isn’t a “marketing problem” in…
Chinesische Konsumentinnen und Konsumenten sind hochsensibel für Authentizität
Der chinesische Reisemarkt ist mit spürbarem Momentum ins Jahr 2026 gestartet. Rund um den Jahreswechsel zeigen Branchenindikatoren steigende Buchungsaktivität – und vor allem eine klare Verschiebung in den Präferenzen: Winter-, Schnee- und Eis-Destinationen gewinnen deutlich an Relevanz.