DACH PR for Independent Hotels: Why “Distribution” Isn’t the Problem
In German-speaking Europe, hotel PR is often approached as a logistics exercise: compile a media list, send a press release, follow up, repeat. When results don’t materialise, the instinct is to expand the list, increase frequency, or “do more PR”. But in today’s DACH media landscape, distribution is rarely the bottleneck. The bottleneck is editorial…