Services: Boutique PR & Communications for Luxury Hospitality
and Lifestyle Brands in Germany, Austria and Switzerland (DACH)
Cinnamon Circle supports independent premium hotels, destinations and lifestyle brands with strategic communications and curated commercial activity across the German-speaking markets of Europe. We work with brands that value credibility, clarity and long-term positioning — not generic visibility.
What we do
1) PR & Media Relations (DACH)
For hotels that want relevance — not noise.
Story angles and editorial positioning (what’s publishable, and why now)
Media relations and targeted pitching (DACH focus)
Press materials (DE/EN), fact sheets, press-ready image guidance
Curated media stays / press trips (concept + coordination)
2) Curated Sales Support (DACH)
Commercial visibility, built through fit and relationships.
Priority segment mapping and target lists (high-fit partners)
Trade-facing outreach and relationship building
Partnership concepts aligned with premium positioning
Support for launches, openings, and repositioning phases
3) Strategy & Market Clarity
A structured view before you invest time and budget.
Positioning and narrative framework (proof points, tone of voice, messaging)
Visibility audits (channel coherence, story consistency, asset gaps)
Seasonal strategy (shoulder-season narratives and demand drivers)
How we work
Engagement formats
- Project-based (launches, openings, repositioning)
- Retainer-based (ongoing PR & visibility)
- Targeted sprints (audits, strategy, asset upgrades)
Working principle
- Fewer activities, better fit: editorial precision, clean assets, and consistent market presence.
China Visibility Test (for independent hotels exploring China)
Many DACH hotels are digitally invisible in China — not because the product is wrong, but because listings, language, imagery and trust signals don’t convert on Chinese platforms.
Our China Visibility Test evaluates your live presentation on Chinese OTAs (Ctrip/Trip.com) and translates findings into clear priorities: what to fix, what to build, and what to ignore.
Let’s get in touch
If you’re an independent hotel looking to build visibility and demand in the DACH markets — or to assess China readiness with clarity — we’re happy to exchange perspectives.
Just give us a call: Tel.: +41 43 540 61 49
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Send an email to joern@cinnamoncircle.com
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or
Learn more about the China Visibility Check → (Currently available in German)