Many European hotels are searched for in China — yet remain digitally invisible
European hospitality has never been more appealing: heritage, landscapes, craftsmanship, food culture, discreet luxury. And yes — many independent 4- and 5-star hotels are genuinely searched for in China. Yet a striking number of them remain digitally invisible in the places where Chinese travellers actually research, compare and decide. This isn’t a “marketing problem” in…
